Tuesday, October 26, 2010

Community Relations

Johnson and Johnson giving back


The focus of Johnson and Johnson as said in their mission statement is, "Caring for the world, one person at a time." They embrace research and science by selling healthcare products to advance the well-being of the world. The JNJ website claims they touch the lives of over a billion people each day. Let's see what Johnson and Johnson is doing to show community support! 


Johnson and Johnson employs over 114,000 people and operates 250 companies in sixty countries. With all these people involved in one effort, I would hope to see these employees get involved with the community. 


Johnson and Johnson shows community support in many ways as displayed on their website. The homepage features stories of people's experiences dealing with health issues. Here you can find heartwarming videos and detailed stories about these specific instances. JNJ gives advice on how to cope with these problems. "Delivering HIV Education Through Soccer" is a five day summit in Cape Town where girls ages 14-19 can go to talk about HIV. 


JNJ brought forty girls from South Africa and the United States for the event, "Glitz Got Skillz." It was a young woman's summit on health, leadership and empowerment sponsored by the proud caretakers of the world, JOHNSON & JOHNSON! Girls talked about their love for soccer and opened up about HIV. Johnson and Johnson lifted their spirits by promoting healthy decision making and self confidence. The girls attend inspirational workshops and educational activities. Glitz got Skillz provides girls with a safe place to talk and get education about HIV. This is how JNJ cares about the community. You can get more information about HIV on the company website


Johnson and Johnson focuses on helping the world. They do not just say they care but they act upon their mission statement by promoting healthy decision making to young girls. There are many other community-based programs that JNJ offers. They support programs for women and children who have trouble surviving. JNJ partners with other groups to educate people serving in the community on proper healthcare skills. JNJ along with other communities work on preventing  disease like HIV/AIDS and diabetes. 


A link on the homepage titled "Our Caring" will bring users to a website explaining how JNJ gives back to the community. JNJ says, "The desire to make people healthier and safer is at the heart of our Company’s giving." The video speaks louder than words. It was a good tool to really demonstrate how JNJ gives back to the community. The pictures come alive with music. I felt happy and joyful while I was watching it. People will be positively impacted by this touching video. More people will go to buy Johnson and Johnson products if they see what the company is doing for its consumers. 


I think johnson and Johnson makes good use of their website. There is a great deal to learn about the company, its products, and the community. Community is a big part of Johnson and Johnson. JNJ and its companies strive for educating about health to families, help infants and mothers, and support doctors and other leaders. They make a commitment to people by promising to make everyone healthier and safer. Viewers get a good feeling while browsing the company page and viewing the touching videos and stories. 


Johnson and Johnson is going a great job showing community support. I got the feeling like the company was all about serving the community. The repetitive use of the words community, giving, and health instilled in viewers heads jus what the company is all about. The website does a good job letting people know all of their efforts to help the community. However before I visited the website, I had no idea what JNJ does to show community support. Maybe college students like myself would be more aware if there were more information about JNJ's community relations on social networking sites like Facebook and Twitter.