The public relations effort to restore the JNJ reputation was successful. J&J used their corporate credo and brand of responsibility to those who use the products to rebuild the corporation. The issues were investigated and JNJ communicated well with the media to keep the consumers well informed. The company made announcements informing people that they were taking steps to bring quality “back to a level … that Johnson & Johnson demands of its companies." Bill Weldon, J&J CEO has gone on record and apologized for failing in their credo. The company-wide action made JNJ successful in repairing its image and ensuring quality process measures were in place so a crisis does not happen again.
Johnson and Johnson is a health care and Pharmaceuticals brand. Their brand encourages people to live a healthy life. There is also a strong emphasis on family. If you love your family, then you will want to buy the best health care products for them.
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| Johnson and Johnson Baby Care products |
Among JNJ's many products, a popular product is the Johnson and Johnson baby care products. They say, "Johnson and Johnson develops products that go hand in hand with the special moments you have with your baby, as well as moisturizing skin care products for adults." They encourage people to use their products and not only get clean moisturized skin but also share the moment with your family. Johnson and Johnson is there for you when you open a new chapter in your life. They are trying to portray that they care and will always be there for you.
The JNJ brand uses PR campaigns to enhance the brand. JNJ says, "At Johnson & Johnson, we provide support programs and services to help our employees live healthier and safer lives – at work, home and on the road. This is good for our people and good for our business." They offer programs to help employees and consumers to live a better healthy lifestyle. The programs include: Employee Assistance Program that "helps employees and their families face struggles that affect mental health and quality of life," and many health improvement programs that strengthen people. These programs and many more listed on the JNJ website provide ways to live longer.
It is important to strengthen the brand for consumers as well as investors. PR enhances how stakeholders feel about the brand. The JNJ PR effort strives to inflict feelings of safety on the people. People want to feel safe and healthy when using the JNJ brand. Johnson and Johnson tries to help people by influencing how people could live better because they care. The more the PR people do to influence their customers, the more investors will want to invest in Johnson and Johnson.
The community relations efforts form JNJ is one kind of PR initiative that helps strengthen the brand. JNJ helps many people talk about health issues. They find successful stories of unhealthy people who needed help and they demonstrate how JNJ helped them. Their focus is on health and wellness as stated in the company credo.
JNJ uses new media and social media to promote the brand. They use webisodes to promote healthy living, they use the company website to provide information, and they use Facebook to get more followers. New technology increases knowledge of the brand. It is a good idea to use other forms of technology to get more customers and get the company name out there. The more people hear about Johnson and Johnson and what they are doing to improve community relations, the more people will want to buy their brand.
