Corporate PR Blog Introduction

Corporate PR Blog Introduction

My Blog will be about the company Johnson and Johnson, the New Jersey-based multi-national manufacturers of many products such as pharmaceutical, diagnostic, therapeutic, surgical, and biotechnology products. I selected this company because Johnson and Johnson manufactures products to improve the quality of everyday life. From band aids and shower gels to over the counter medicines, Johnson and Johnson has a variety of health products creating a huge market. 


There are so many health products made by Johnson and Johnson that a consumer might not even know they are buying a J&J label. For example, I didn't know that J&J manufactured Splenda! In fact, they produce a whole line of nutritionals such as Splenda, Lactaid, and Viactiv. The list of products goes on and on! Johnson and Johnson talks about their products, "Creating meaningful innovation in health care within the Consumer business franchise relies on a research strategy equally rooted in technology and consumer insights, in keeping with our vision: BRINGING SCIENCE TO THE ART OF HEALTHY LIVING™."visit the website of J&J to see the list of products--you won't believe it! 


Manufacturing so many products cannot be a walk in the park. There are some issues with J&J that occur from time to time. The latest issue with Johnson and Johnson was the recall of two hip aid systems at the end of August 2010. More people were in pain due to the hip products and had to follow up with surgery. Unfortunately, a CNN article affirmed another problem with J&J previous to the hip aid recall that same week. CNN reported that the FDA issued a warning to J&J for selling hip and joint products without the agency's approval. These incidents make the company look deceitful and not dependable. The reputation of the company depends on the satisfaction of the consumers....Right now there are many that are not happy. 


Dealing with the intense FDA investigations and consumer complaints, Johnson and Johnson said consumers can contact the JNJ helpline and they advise patients who received the hip systems to go to their surgeon for additional tests to evaluate the effectiveness of the implant. This is a positive way of dealing with the problem. Instead of placing blame on others or denying the issue, Johnson and Johnson are trying to offer help. 

As for improving the companies reputation, J&J PR reps better watch out for this one! On the left is 30-year old heir to the Johnson and Johnson fortune who is said to have had drug problems. I mean we cant expect much more from the daughter of a major pharmaceutical company! 


The PR practitioners for J&J face many challenges (besides the heir to the throne). There are so many products manufactured by this company that it is difficult to keep tabs on all of them as far as media publicity. This could also be looked at as a good opportunity for PR people because of the mass production of products, there are more circumstances to shine. For example, if Tylenol is recalled, then the PR person can minimize the negative with another J&J product that is doing well. I think the website does a great job of portraying a new message and theme of helping moms and children. J&J looks like they care about their consumers with the featured stories, the affectionate red color of the banner, and the sympathetic photographs on the website.