J&J New Media

Johnson and Johnson successfully uses social media outlets. From blogs to videos, Johnson and Johnson is all over the Internet. 


One of the ways J& J uses social media is The Johnson and Johnson corporate blog. The JNJ BTW talks about the company and updates readers on health care news. In addition, they successfully drive traffic to the company website with over 90  YouTube videos and a separate website for the Johnson and Johnson's Health Channel. The videos promote a better understanding of health. The high quality videos look like J&J put a good deal of time and effort into them. There are many Facebook groups for different J & J concerns. The JNJ Facebook Group on health care systems is a community page where members share their passion and knowledge of the issue. It gives a link to Wikipedia for more information on health care. Because it is just one click away, people can easily access new information thanks to J&J! There is also an ADHD Facebook Page that Johnson and Johnson created to help moms better take care of their children with this special need. 


Johnson and Johnson's use of social media increases the publics' reliability of the brand. Because Johnson and Johnson has created online blogs, chats, and videos, people see J&J is mindful of many family struggles and people trust their products. They are reaching out to families and helping children with special needs by providing the public with new information. Johnson and Johnson successfully use social media to link new articles, post news videos, tag new photos, blog relevant information, and create helpful pages. Thus, I think they are doing a great job of informing the public through social media. They use more than one social media outlet to appeal to their target market (families). And now more and more families trust the Internet as a tool for advice. 


I found a blog titled Eye on FDE that talked about the issue of Johnson and Johnson using social media. There are some concerns with this conservative pharmacy industry using these new media outlets. People do not think it is appropriate for the company to use this new innovative tool of reaching the public. I liked this comment about the article, "I've heard a lot about JNJ's presence online. I find it interesting that their forward-thinking approach with online endeavors has so positively impacted my perception of their overall brand. JNJ BTW helps them appear to be more transparent then your traditional Pharma brand; and the YouTube page improves the perception of JNJ as committed to educating the public on important health issues. I work for a Pharma advertising agency and I wish more companies could appreciate that bravery here can result in important benefits to the company's overall brand." This shows how people do like the social media efforts put forth by the company. 


If I were the PR person for Johnson and Johnson, I would continue to promote the company's brand through the videos, Facebook groups, and blogs. It is informative and people enjoy hearing about the company. I think people trust the company knowing it puts out so much relevant information. I found it similar to the QU Polling institute and how people trust QU because they hear the name as a news source. People want to send their children to Quinnipiac because they trust the name. Go Bobcats! Thus, people may want to buy Johnson and Johnson products because they trust the brand. After watching the J&J videos, I was impressed by the large amount of helpful videos in its library. I mean who wouldn't trust a brand that makes videos to promote living a healthy lifestyle? Check them out, I bet there are some that relate to you!